Sign in to The WHY Code™
Email Address: 
Sign in to The WHY Code™
Your current password has EXPIRED - please change it now.
New Password: 
Retype New Password: 
Better Strategy - Amazon's WHY Code

The WHY Code of Amazon allows you to clearly identify its ultimate goals - its WHY Points - and a strategy to achieve them. It's only with the simplicity and clarity of the WHY Code that you can formulate and execute better strategies.